Renewable energy for business: from fad to fundamental

December 23, 2016

Renewable energy is becoming a fundamental businesses considerationGone are the days where a focus on renewable energy can be relegated to the “environmentally conscious.” Now, issues surrounding commercial alternative energy solutions encompass a company’s financial performance as well as its corporate social responsibility. As a result, an increasing number of organizations are taking a deeper look into the benefits of renewable energy for business.

In October of this year, the Energy Collective reported that well-known brands including Apple, Bank of America and General Motors are not only looking to reduce their environmental impact, but are actively gaining a competitive edge over other companies by investing in and utilizing renewable energy.

These corporations are leveraging their clean energy usage to bolster their business sustainability strategies and financial success. The article states:

Early adopters are building a critical advantage by being ahead of this market …

And goes on to conclude:

… the buying or selling of renewable power directly to corporations will be a barometer of success for businesses of all types.

Far from being simply a fad, investing in renewable energy is taking the stage like never before. Here’s why businesses are taking the concept of using renewable energy seriously:

  1. Consumers are evaluating and prioritizing companies that are committed to reducing and/or eliminating dependence on fossil fuels.
    The Apple brand isn’t only loved for its great technology. Recently, the company illustrated its dedication to sustainability planning by announcing goals for 100% clean energy reliance.
  2. Government regulations will likely soon have an even bigger impact on companies and their energy usages.
    In the US, the EPA’s Clean Power Plan may have a significant role in putting the pressure on businesses for clean energy use.
  3. Companies are seeing the advantage of investing in renewable energy initiatives, and the possibility of financial savings.
    A major player in this effort is the Renewable Energy Buyers Alliance (REBA), which is an organization that helps businesses understand the advantages of moving to renewables, and has over 100 major corporate buyers on its roster.


Related links:

INFOGRAPHIC: Why companies are adopting sustainable business practices

More companies double down on commitments to clean energy

Getting the word out on sustainable business practices can win customers

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