Businesses don't go solar just because they want to. Business leaders don't have to be environmentalists to invest in solar panels—and business leaders who are environmentalists might not necessarily make that investment choice. Ultimately, the reason why businesses go solar is often based on what's known as a triple bottom line strategy: maximizing benefits for people, planet and profit.
Going Solar Isn't Just About How to Save on Electricity
If your enterprise relies on a large amount of computing power to stay in business, you may find yourself wondering about solar. Data centers suck down vast amounts of power—across the country, data centers consume three percent of the nation's power supply, or roughly 70 billion kilowatt-hours. For an average data center, the cost of electricity alone will make up about one-third of a server farm's operating costs.
One way to save on the cost of powering that infrastructure is to generate the power yourself. By doing so, you'll be following in the footsteps of Apple, Google and Facebook. Although these companies point towards corporate responsibility as their reason for going solar, they stand to make back a large chunk of their costs. Apple alone has locked in an electricity cost that is and will remain far lower than the average price of electricity in the state of California. Their long-term savings on energy costs will be immense.
Apart from cost savings, offsetting carbon emissions is another reason why businesses go solar. Maybe your campus is located in a suburb, far from public transit. Your employees might commute long hours to get to work, burning an average of 4000 kilograms of carbon per person per year. In that case, you may believe it's your corporate social responsibility to offset this carbon by powering your building with renewables.
Understanding the Triple Bottom Line Strategy
Your business might still not check all of the boxes above—if your company doesn't have outstanding electricity requirements or a large carbon footprint, is there still a reason for you to go solar? Let's look at some of the other reasons why businesses go solar when they operate under a less conventional business model.
One interesting illustration of the triple bottom line strategy comes from a surprising transition: an uptick in small family farms turning toward solar energy.
Take a minute and imagine you're a farmer. Farming has never been known as an easy job—making a profit growing food requires enormous investment in equipment and time. Factors out of your control might ruin a crop. Depending on crop yields and expenses, you might not even clear $250 per acre.
All over the country, farmers are realizing that converting their fields to solar farms makes a great deal of sense from a triple bottom line perspective. Both people and the planet get the benefit of solar energy, without much in the way of net drawbacks. When a farm goes solar, it doesn't make any great dent in the food supply, as many crops—including 40% of all corn—aren't intended for human consumption.
Lastly, there's profit. Solar providers can pay around $800 per acre to lease farmland for solar development. Going solar means that farms make more money, allowing them to employ more people. The surrounding communities get solar energy, and a commensurate amount of carbon dioxide-producing fossil fuels stay in the ground. Agricultural solar farms check all three boxes of the triple bottom line.
Imagining the Benefits of Solar Power for Business
From giant software companies to small family-owned farms, nearly every type of business across the spectrum of industries has found good reasons to go solar. Whether it's saving on the massive electricity costs of running a data center, or making a profit that's more reliable than weather-dependent crop yields, it seems like there's no place where solar can't fit.
For business leaders, these examples provide an encouraging lesson. While investing in solar remains a complex process, it's no longer a risky one. As many businesses have found, the benefits of going solar are so abundant that if you're building a business case for solar energy, finding a reason might be as simple as looking out the window.